It looks as though Facebook's latest attempt to challenge Google in the online display ad market will be to get on board with the newest trend in ad tech — header bidding — according to The ...

The programmatic market in Japan is expanding rapidly, and is expected to be worth over $2.5 billion by 2020, up from around $1 billion today. One of the technologies driving this impressive growth is ...

In a previous article, I wrote in some detail about what header bidding is and how it can deliver greater revenue growth for digital publishers. But let’s recap: Header bidding allows publishers to ...

Header bidding has become the hottest area of ad-tech since first emerging in the market two years ago. But why has it been so slow to play in video? Header bidding is a programmatic advertising ...

PubMatic held a live Twitter chat with three experts: Andrew Baron, vice president, machine learning & marketplace at PubMatic; Bill Swanson, vice president, EMEA at PubMatic; and Craig Chinn, vice ...

Header bidding has been one of the key issues of debate in the sphere of programmatic advertising during the last 12 months, with publishers asked to make a choice between this, and the Google ...

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ari Paparo, CEO at Beeswax. This is the Year of Header Bidding. OK, maybe it’s ...

Header bidding is changing the industry and creating a new set of winners and losers. After a dismal earnings call, Rubicon Project’s stock fell 32% and lost $200 million in value Wednesday. Rubicon ...

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Google LLC is pushing back against some of the key allegations in an antitrust lawsuit filed against it by 10 Republican state attorneys general who have accused the search giant of employing ...

Header bidding, the solution allowing different advertising buyers to simultaneously bid for the same impression on a publisher’s site at the exact same instant, has become a beacon of hope for an ...