Regenerative wool: it's the new green buzzword in the fashion industry – but can wool ever be fully sustainable? While building their fledgling fashion brand, environmentally minded Edzard van der ...

Merino wool has dominated the outdoor base layer market, setting the bar for warmth, breathability, and temperature regulation. Although merino has long been considered the best base layer material ...

Let’s not mince words — wool is the king of cold-weather textiles. The product of shearing an animal, cleaning the coat, carding it into slivers and spinning it into yarn, wool is simple enough. But ...

Sneaker enthusiasts (ahem, sneakerheads) have closets full of flashy kicks in every hue, most likely made of synthetic materials. AllBirds's new Wool Runners are not for them. They're for people who ...

Cozy weather is finally here, which means that it’s time to get your sock drawer in order. The warmest and most comfortable socks are woven from merino wool, a high-performance natural fiber that ...