For decades, psychologists have argued over a basic question. Can one grand theory explain the human mind, or do attention, ...

Researchers from the Max Planck Institute for Human Development, TU Berlin, and the University of Eastern Finland set out to ...

When it comes to understanding differing human behaviors about those around us, we often turn to popular indicators like Myers-Briggs Type, the Big 5, or Enneagrams as frameworks. These personality ...

What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

The world of technology is changing rapidly, and with it comes the development of new communication protocols like the Internet of Behavior (IoB). IoB offers a revolutionary way to monitor, control ...

David Chikli is the Co-Founder and CTO of Airfold Inc., focused on building consumer AI products shaped by behavioral insight. Consumer AI is not a technology problem first. It is a behavioral problem ...