SEATTLE — More than two decades ago, Tony Greenwald and his colleagues debuted an online Implicit Association Test, also known as the IAT. The award-winning test has been taken more than 25 million ...

The Implicit Association Test (IAT) was created by Anthony Greenwald and colleagues [1] and measures the strength of automatic associations people have in their minds. Many people have taken the test ...

The Implicit Association Test (IAT) was developed in 1995 by Anthony G. Greenwald of the University of Washington and Mahzarin R. Banaji, now at Harvard University. The test is designed to measure ...

Through the use of the Implicit Association Test, researchers at Harvard have found a better way to predict self-injurious behavior. The test does not rely on the individual to articulate their ...

The Implicit Association Test, developed more than a decade ago by University of Washington social psychologist Anthony Greenwald, uses a person’s reaction times to measure how closely two concepts ...

I’m sitting in the soft-spoken cognitive neuroscientist‘s spotless office nestled within New York University’s psychology department, but it feels like I’m at the doctor’s, getting a dreaded diagnosis ...

The autobiographical Implicit Association Test (αlAT) was recently introduced in this journal as a new and promising lie-detection tool. The initial report found 91% accuracy in determining which of ...

I believe in the power of women to build inspiring careers in all types of fields. At least, that’s what I thought I believed. It’s what my conscious mind thinks, at least. My unconscious mind, ...