With the launch of the M1 Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling ...

Days after Intel released a series of benchmarks to back up claims that its chips are better performers than Apple's M1, the company on Thursday pressed the issue by launching an ad campaign listing ...

Intel is continuing its desperate campaign against Apple Silicon. After recruiting former “I’m a Mac” star Justin Long for a series of video advertisements, Intel has now launched a dedicated website ...

Intel has been attacking Apple's MacBooks all year long, starting its big marketing push in early 2021. The advertising war wasn't a coincidence. A few months earlier, Apple launched the Apple M1 ...

A hot potato: Apple's M1 chips have been winning praise from reviewers and consumers alike, and it looks as if Intel is getting a case of the green-eyed monster. Chipzilla, whose own processors were ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. I regret to inform you that Intel has again made a terrible ad to showcase how absolutely not mad it ...

Intel wants to reality-check the Apple M1 processor. Intel’s “Get Real Go PC” campaign is designed to show that laptops with Intel’s 11th Gen processors do just fine against M1 MacBooks. Since I use ...

Forbes contributors publish independent expert analyses and insights. Brooke Crothers covers and reviews electric vehicles and autonomy. Intel is no longer inside the MacBook Air. But it has an answer ...

In a recent Axios interview, Intel CEO Pat Gelsinger said he wants to win back Apple’s business by making better products. “Apple decided they could do a better chip themselves than we could,” he said ...

In November 2020, Apple updated its popular 13-inch MacBook Pro lineup with the first Apple silicon chip for the Mac, the M1. The base 13-inch ‌MacBook Pro‌ was refreshed with the Arm-based Apple chip ...

The AnandTech's detailed analysis of the M1 Chip in comparison with A-series and Intel chip trajectories proves that Apple has been working hard to overtake Intel in computer chip making. Nevertheless ...

After over a decade with the same design, the most exciting release for many at Apple’s Spring Loaded event was the totally redesigned all-in-one Mac. From the move to Apple Silicon and bright new ...