You might see the phrase “interactive content marketing” and think that it’s something contemporary. But interactive content marketing, as I define it, is a groundbreaking new spin on content ...

Chris Gale is Co-Founder of Verasity, a disruptive Blockchain Video Sharing Platform designed to pivot the online video ecosystem by enabling a direct and transparent commercial relationship between ...

Global streaming media company Plex has partnered with interactive ad tech solutions platform ACTV8me, to offer its advertisers the ability to transform any brand advertisement into a performance ...

The face of the advertising industry has changed dramatically over the last few years, as the Internet has become increasingly dominant and has shouldered its way into the mainstream. Although ...

It's been a staple of the fast food industry for years. Say a customer were to walk into a McDonald’s and order a Big Mac; the cashier would instinctively ask, “Would you like fries with that?” That ...

What is interactive content marketing, and what role will it play in your organization's 2019 marketing programs? We asked experts what to expect. Interactive content goes beyond the written word or ...

The use of interactive content in digital marketing strategies is on the rise, which means you may need it for your business or find yourself behind the curve. Over my 30+ years in the marketing ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...

Hulu lets its subscribers choose the show they want to see. Now the video-streaming service is increasingly letting users choose to respond to certain commercials right away. A commercial from Sleep ...

The elephant in the room at Advertising Week sessions in New York beginning today is the ongoing reluctance of companies to mine user preferences and other data many consumers are willing to share in ...

As a proud New Yorker, I enjoy touting the myriad NYC claims to leadership: cultural capital of the world, restaurant capital of the world, financial capital of the world, media capital of the world… ...