Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...

The bricks can recognize other bricks, activate effects, play music and a lot more. They're debuting in Star Wars Lego sets this spring but you can get an early look at CES 2026.

The humble Lego brick is having a dramatic technological makeover that could transform how kids – and a fair few adults – ...

Lego made its first appearance at CES 2026 and showed off a new Smart Brick, which changes colors, emits sound effects, and ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...

This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...

Here's everything to know about LEGO's new smart brick, which will first come to its Star Wars series. View on euronews ...

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.