British charity Cancer Research U.K. will show a live colonoscopy in a TV ad break Wednesday, to highlight the importance of research to treatments. Patient Philip McSparron will undergo the procedure ...

Look away now - Channel 4 will be broadcasting the world's first TV advert live from inside the human body. The broadcaster has teamed up with Cancer Research UK to air a live colonoscopy - the ...

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A minute and a half of live surgery will be shown on Channel 4 this week in the first TV advert to show an operation in progress. The broadcaster, in collaboration with Cancer Research UK, will air a ...

Look away now - Channel 4 will be broadcasting the world's first TV advert live from inside the human body. The broadcaster has teamed up with Cancer Research UK to air a live colonoscopy - the ...

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Channel 4 will be taking viewers under the knife as they prepare to broadcast the world’s first live TV advert from inside the human body. The broadcaster has teamed up with Cancer Research UK to air ...

Wednesday afternoon, Channel 4 broke new ground, airing the world’s first live TV advert from inside a human body. The advert, for Cancer Research UK, saw Doctor Sunil Dolwani perform a colonoscopy – ...

Dollar Shave Club chairman over-shares his medical procedure on Twitter. March 19, 2014— -- Colonoscopy. Now there’s a word you don’t usually associate with Twitter. That hasn’t stopped Michael ...

The broadcaster has teamed up with Cancer Research UK to air a live colonoscopy - the removal of bowel polyps - later this month. While most polyps do not develop into cancer, some do, and removing ...