British charity Cancer Research U.K. will show a live colonoscopy in a TV ad break Wednesday, to highlight the importance of research to treatments. Patient Philip McSparron will undergo the procedure ...

Look away now - Channel 4 will be broadcasting the world's first TV advert live from inside the human body. The broadcaster has teamed up with Cancer Research UK to air a live colonoscopy - the ...

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A minute and a half of live surgery will be shown on Channel 4 this week in the first TV advert to show an operation in progress. The broadcaster, in collaboration with Cancer Research UK, will air a ...

Look away now - Channel 4 will be broadcasting the world's first TV advert live from inside the human body. The broadcaster has teamed up with Cancer Research UK to air a live colonoscopy - the ...

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Wednesday afternoon, Channel 4 broke new ground, airing the world’s first live TV advert from inside a human body. The advert, for Cancer Research UK, saw Doctor Sunil Dolwani perform a colonoscopy – ...

The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results. When Dan Logan’s ...

Dollar Shave Club chairman over-shares his medical procedure on Twitter. March 19, 2014— -- Colonoscopy. Now there’s a word you don’t usually associate with Twitter. That hasn’t stopped Michael ...

The broadcaster has teamed up with Cancer Research UK to air a live colonoscopy - the removal of bowel polyps - later this month. While most polyps do not develop into cancer, some do, and removing ...