Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience ...

Digital outdoor media company QMS released the results of its latest neuroscience study, revealing the impact of dynamic ...

Rather than holding information in specific areas of the brain, our memories are represented by the connections between neurons, called synapses. According to a recent study from the Salk Institute in ...

Using optogenetics techniques, scientists from Max Planck Florida Institute of Neuroscience identified a new pathway for forming long-term memories in the brain. Their findings suggest that long-term ...

The human working memory (WM) is the cognitive system responsible for the temporary storage and processing of information vital to task completion. In contrast, human long-term memory (LTM) is the ...

Recalling vivid past events, like a first day at school or a significant childhood conversation, signals robust memory ...