Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, ...

Google results are less useful than ever. It’s my fault. OK, not entirely. Until recently I was employed, full-time, by a software company where I wrote articles designed to rank highly in Google ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Could ChatGPT search have a 1% share of the search market by sometime next year? Yes, according to new internal data that enterprise SEO platform shared today with Search Engine Land. Why we care. AI ...

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. In ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Baron Fifth Avenue Growth Fund continued adding to the parent company of Google, the world’s largest search and online advertising company, Alphabet Inc. Generative AI models like ChatGPT have ...