Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

For marketing departments, the pendulum seems to be swinging again, and this time in their favor. According to several recent studies, marketing’s role has been in steep decline at many companies. But ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

A shift is occurring with how vendors are managing their marketing development funds. If you have not experienced this yet, you are likely to in the very near future. Traditionally, funds have been ...

Blackmores Group has announced its newly launched marketing development program, Blackmores Vitality Brand Masters, has received Endorsement from the Australian Marketing Institute (AMI). Blackmores ...

Building a successful company almost always involves successfully marketing your product, your service, or yourself. Far too many companies underspend on their customer-facing efforts, or instead they ...

What is marketing? And business development? Ask ten A/E/C professionals these questions, and you are likely to receive ten different answers. As an industry, we’re certainly not short on opinions and ...

Smart career development goals help you to plan your marketing career, using the SMART acronym as a guide. SMART career goals are Specific, Measurable, Attainable, Relevant and Time-bound. The SMART ...

Gladstone Growth Strategies and InnovAItion Partners published its inaugural AI in Legal Marketing and Business Development State of the Industry Report. The survey found that, despite high top-level ...