Applebee’s is using an hour-long autonomous sensory meridian response (ASMR) video featuring the sounds of a variety of meats sizzling on a grill, according to information provided to Marketing Dive.

In this video, I prepare my biggest meat roll ever over an open fire deep in the forest. Everything is cooked slowly using real flames and natural heat. No talking, just pure outdoor cooking ASMR. A ...

This video shows a steak cooked over an open fire deep in nature, focusing on simple technique and natural flavor. The sound of sizzling meat and crackling fire creates a calm ASMR atmosphere. No ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...

Giulia Poerio does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

What do the sounds of whispered affirmations, page-turning, and tapping fingernails have in common? What about the sight of slow hand movements, soap being gently cut to pieces, and hair being brushed ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...