Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns. Meta is rolling out ads on its Threads app, targeting a ...

Ads may be coming to Threads soon — will pharma brands join in? Meta recently announced it would experiment with ads on Threads, its microblogging social media platform launched in the summer of 2023 ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition, when, from between roughly late October through November, Meta’s ad platform ...

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of the first ad tech partners to build on Meta’s newly released Threads API.

November 29, 2025 – PRESSADVANTAGE – Portside Marketing announced the expansion of its search optimization services to include Meta ads management, reflecting growing overlap between search behavior ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. It may not have reached a billion users just yet, ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

When Taylor Swift and Travis Kelce made it official last month with a joint post on Instagram, brands hopped on the announcement like it was the last train leaving engagement station. Within 24 hours, ...

Meta Platforms (NASDAQ:META) reportedly inflated an important advertising metric by about 20% and deliberately bypassed privacy rules on Apple (NASDAQ:AAPL) iPhones in a bid to boost revenues, ...

Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents ...

Both Meta Platforms META and Reddit RDDT are major players in the social media domain. Meta Platforms owns Facebook, Instagram and WhatsApp, serving over 3.4 billion daily userswhile Reddit focuses on ...