Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...

When you know exactly who you're speaking to, it’s easy to suppress redundant spend, prioritize high-value targets and scale smarter.

Internal Reuters-reviewed documents show Meta projected about 10% of its 2024 revenue from scam and banned-goods ads and ...

Meta's Q2 revenue and earnings beat estimates Wednesday, driven by strength in its ads business. It's still spending big on Reality Labs and expects significant capex growth in 2025 for AI. CEO Mark ...

In May, during an interview with Stratechery’s Ben Thompson, Meta CEO Mark Zuckerberg effectively declared war on the entire advertising industry by unveiling his vision to fully automate the ad ...

Meta has announced the upcoming publication of a book on digital marketing written by Alex Schultz, the company’s chief marketing officer and vice president of analytics. Titled CLICK HERE: The Art ...

Meta Platforms is poised for a significant earnings beat in Q3, driven by robust ad performance and a cyclical recovery in digital advertising spending. Despite increased CapEx on AI, the Company ...

Discover how Meta Platforms leverages AI models to boost ad performance and revenue. Learn the benefits, risks, and future ...

Reddit RDDT and Meta Platforms META are leading social media platforms that monetize user engagement through digital ...

Meta has developed new artificial intelligence (AI)-powered tools to help its advertisers create campaigns and reach targeted audiences, it announced today (May 11). The social media company has been ...

Meta's personalized advertising and data collection on third-party sites are impermissible. Disclosures too modest.