A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...

Reddit RDDT and Meta Platforms META are leading social media platforms that monetize user engagement through digital ...

Meta Platforms META is infusing AI to improve content recommendations and ad ranking. This is helping the company keep users ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Meta's Q2 revenue and earnings beat estimates Wednesday, driven by strength in its ads business. It's still spending big on Reality Labs and expects significant capex growth in 2025 for AI. CEO Mark ...

Meta's AI-driven recommendations boost ad ROI and user engagement, while maintaining the lowest capex among Big Tech. Read ...

Mark Zuckerberg’s Meta knows Chinese scammers are bilking users out of billions of dollars – but has allowed them to keep ...

In October 2023, I published an article on this site urging you to buy Meta Platforms (NASDAQ:META) ahead of earnings. My ...

Meta hasn’t opened Threads to ads yet, but it might not be able to resist for long. Advertisers are eager to spend serious money there and are already planning for the eventuality, with a good number ...

When you know exactly who you're speaking to, it’s easy to suppress redundant spend, prioritize high-value targets and scale smarter.

Meta is once again under fire following a Reuters investigation that alleges the company earned billions of dollars in scam ...

Austria's Supreme Court has ruled that Meta's personalised advertising model is unlawful, the court said on Thursday, ...