Advertisement has been the backbone of businesses in the past. There is a chance that you've seen a video or banner ad when you were surfing through various websites today. According to statistica, ...

While many talk about the metaverse and build businesses around it, there has yet to be a standard agreement on what constitutes it. The popular view of the metaverse is a virtual reality and ...

Are you a print subscriber? Activate your account. 59 min 2 sec ago By Ad Age Staff - 1 hour 4 min ago By Garett Sloane - 4 hours 36 min ago By Lindsay Rittenhouse - 4 hours 36 min ago By Sabrina ...

Facebook parent Meta has invited ad agency execs to its first event to lay out its metaverse pitch. Meta has already pitched advertisers directly on establishing a presence in the metaverse. Ad execs ...

To define what advertising might look like in the metaverse – and what the role of ad agencies might be within that – we need to first understand the two current states of play. You can read more ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

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Metaverse ads aimed at children under 13 could be particularly manipulative, given that young children may not be able to distinguish content from ads in virtual reality worlds, the self-regulatory ...

Neal Stevenson’s Snow Crash, a techno-dystopian science-fiction novel that has become a legend among Silicon Valley tech bros, predicted the rise of a future Metaverse all the way back in 1992. Now, ...

Meta (META) is a strong buy as AI and AR advances boost ad revenue, growth, and margins. Read here for a detailed investment ...