A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

Multivariate normality testing plays a critical role in modern statistical analysis by evaluating whether a multivariate dataset conforms to the assumptions of a normal distribution. Such assessments ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

With e-Commerce becoming such an essential piece of today’s retail puzzle, web designers and marketers alike must ensure that their online experiences are not just optimized but customized for each ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

Using Evergage MVT, marketers can compare multiple unique content, design, form and message combinations based on changes to webpage or app sections and identify which options resonate the strongest ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Engagement, revenue, loyalty. These are concepts not normally associated ...

Evergage, a real-time web personalization solution, announced new multivariate testing capabilities designed to help B2B marketers maximize their personalization initiatives. The new testing features ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...