In 2012, Nebraska research showed people outside of Nebraska were barely aware of the state as a vacation destination. Only 17 percent were likely to vacation here. And "Portrait of American Travelers ...

Nebraska's newest tourism campaign is "Nebraska. Honestly, it's not for everyone." The Nebraska Tourism Commission unveiled the new slogan Wednesday. It will replace the current "Through My Eyes" ...

LINCOLN, Neb. (AP) — Nebraska’s no longer nice, at least in its next tourism campaign. The new sales pitch has a self-deprecating bent: “Nebraska. Honestly, it’s not for everyone.” The slogan, which ...

Potential tourists can’t say Nebraska didn’t warn them. Nebraska’s tourism commission announced Wednesday that the tagline for its new tourism campaign is “Nebraska: Honestly, it’s not for everyone.” ...

LINCOLN, Neb. — Nebraska’s no longer nice, at least in its next tourism campaign. The new sales pitch has a decidedly self-deprecating bent: “Nebraska. Honestly, it’s not for everyone.” The slogan, ...

The Nebraska tourism slogan “Nebraska. Honestly, it’s not for everyone” has generated about $7.1 million in publicity value and reached nearly 885 million people since it was launched four years ago.

Nebraska's 2026 official state travel guide is now available and for free. The cover features an illustration by Lincoln artist Katie Nieland. (Courtesy of Visit Nebraska) LINCOLN — Packed with ...

LINCOLN, Neb. (AP) – Nebraska’s no longer nice, at least in its next tourism campaign. The new sales pitch has a decidedly self-deprecating bent: “Nebraska. Honestly, it’s not for everyone.” The ...

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Before today, I didn’t know a single thing about Nebraska. Not because of some strange grudge or misguided bias against the Midwest, but simply because I’ve never had a reason to dive deep into ...