Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...

As we enter 2026, LEGO has dropped eight Star Wars sets with new droids, starships, and action playsets across various price ...

LEGO kicked off the year with a major slate of new kits on January 1, 2026, one of the brand’s busiest release days of the ...

This just-released Lego Harry Potter set is a collector’s edition to celebrate the 25th anniversary of Harry Potter and the Sorcerer's Stone. It comes with 1,571 pieces to create the first-ever Lego ...

LEGO’s January 1 release wave is shaping up to be one of the most diverse in recent years, with offerings that appeal across interests, from decor-worthy botanical builds and large art pieces to ...

LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...

A new year brings with it plenty of traditions, but one of the most threatening to our wallets each passing year is that, ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...