The nostalgic Total 90 product line is central to Nike’s World Cup plans. It just never renewed the trademark rights.

Nike is facing a trademark lawsuit over its Total 90 line after a third party registered the abandoned brand, potentially complicating its World Cup plans.

Nike have only gone and done it again. Just as AFCON kicks off and eyes are all the continent, the Swoosh reach into the ...

Official images, tech specs, and release information for the Kobe x Nike Phantom "Black Mamba" soccer cleats dropping on December 15, 2025.

Nike kick off the new year with a statement of intent, refreshing their roster with the all-new ‘Attack Pack’. Leading the charge are the Mercurial and Phantom, two heavy hitters that continue to ...

Released ahead of Afcon 2025, the campaign, produced by Wieden+Kennedy Amsterdam, positions the continent as the spiritual ...

8 clubs are featured in Nike's new Third Club Kit campaign. Soccer has become a business based on TV rights, economic profit, marketing strategies and players sales. Each summer, clubs rush to secure ...

The agreement with Corinthians has existed since 2003 and was renewed this August until 2035 - after interest from Adidas. Timão can earn up to R$ 1.3 billion through recurring payments, bonuses, ...

The sportswear titan has also become North America's biggest seller of bras for the first time ever.

Nike's "Win Now" turnaround plan, paired with its "Sport Offense" strategy, is focused on reversing years of sluggish sales ...