Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

Nike is reintroducing its iconic rallying cry “Just Do It” to a new generation through the launch of its latest campaign, Why Do It? Designed to connect with young athletes, the initiative reframes ...

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

Will Nike's star placement of Colin Kaepernick hurt its bottom line? Nike commemorated the 30th anniversary of its iconic "Just Do It" campaign with ads featuring embattled NFL player Colin Kaepernick ...

Nike's valuation is attractive after a 37% share price drop, with fundamentals and peer comparisons suggesting it's a good buy at current levels. Despite declining sales, especially in China, Nike ...

Nike began a new chapter of its own history this week when it tinkered with the slogan that has served it well for 37 years. Introduced in 1988, "Just Do It" was among the best known catchlines in ...

CEO Elliott Hill is executing a turnaround strategy, showing early progress in reducing inventory and shifting product mix. Nike is cutting back on discounting and moving excess inventory to factory ...

Nike is the leading brand of athletic apparel in the world, but the company is going through a rough time, with slumping sales sending the stock down to multiyear lows. The recent dip in sales is ...