A new method of observing and measuring interactions between students and teachers could have interesting impacts on academic achievement. Research has shown that interactions between students and ...

Through direct observation of people, marketing specialists are able to identify actions and watch how subjects respond to various stimuli. For a small business, observational marketing research is ...

The validity and reliability of observational methods for studying medication administration errors (MAEs) were studied. Between January and June 1998, two pharmacists observed consecutive drug ...

Nancy Dreyer, PhD, MPH, FISE, chief scientific advisor to Picnic Health, shares some of the ways that direct-to-patient approaches have improved observational research. Direct-to-patient approaches ...

Observation of nurses during drug administration at a U.K. hospital did not significantly affect the MAE rate; nor did tactful interventions made by the observers to prevent serious errors. Observer ...