There aren't many rules when it comes to selling commercials, but among traditional media companies, one has long been honored: Before the new head of a sales division comes to work, the predecessor ...

With the total annual price to watch UFC on TV set to drop significantly through Paramount’s new media rights deal, the network has a new ad out that points to that apparent savings for fans.

Paramount Advertising's new “Streaming Fixed Units” beg deeper questions you might want to know the answers to. The new advertising innovation gives brands top-level advertising placement -- the “A” ...

Paramount ad sales chief John Halley is exiting the company after 17 years, a person with knowledge of the situation confirmed to The Hollywood Reporter. The writing has been on the wall since October ...

This is read by an automated voice. Please report any issues or inconsistencies here. Veteran advertising executive Louis Carr has been elevated to president of Paramount’s BET channel. “For nearly ...

John Halley, president of Paramount Advertising, is leaving the company after a 17-year run. His departure, which was expected after the company hired Jay Askinasi as chief revenue officer in October, ...

Paramount is standing by its current proposal to acquire Warner Bros. Discovery, warning shareholders against embracing ...

In revealing its first Q3 figures as a combined company, Paramount Skydance has confirmed that the subscription price for Paramount+ will soon increase for US customers. From January 15th 2026, the ...