New Amsterdam Vodka is unveiling Pink Whitney, a flavored vodka that owes its existence to a joke routine seen on the irreverent website Barstool Sports. Last October, former NHL defenseman Ryan ...

Whether you’re a hockey fan or not, don’t be surprised if you’re offered a Pink Whitney this holiday season. The pink lemonade flavor from New Amsterdam Vodka has been an out-of-the-box sensation ...

Successful brand launches are the result of cagey research, careful marketing and brilliant advertising. And sometimes it just happens. New Amsterdam Vodka, the official vodka of the National Hockey ...