Following is a transcript of the video. Narrator: This is powder coating, a process where colored powder is applied electrostatically onto alloyed wheels. It's far more resistant to weather damage and ...

We first became involved with what was originally called "power painting" over 20 years ago. We were performing a Chevy "restification" and we decided to try something new. From that endeavor and ...

Whether you are building your own hot rod at home or having a professional shop do it for you, you'll find that powder coating colors have a lot to offer. Sometimes called powder paint, powder coating ...

Following is a transcript of the video. Narrator: These wheels have been customized with an intricate design through a process called hydro-dipping. At Liquid Concepts, camo, lightning patterns, and ...