While the ad tech industry tries to function in a less cookie-filled environment, browsers like Mozilla Firefox are jumping on the opportunity to grow its user base with features such as Total Cookie ...

The Firefox browser, already known for its privacy protections, is about to become even more private thanks to a new cookie-restricting feature announced by Mozilla on Tuesday. The design change, ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build stronger relationships with consumers.

For years, Chrome, Firefox, and virtually all other browsers have offered a setting that doesn’t save or refer to website cookies, browsing history, or temporary ...

It’s nearly impossible to use the internet without being asked about cookies. A typical pop-up will offer to either “accept all” or “reject all”. Sometimes, there may be a third option, or a link to ...

Google’s Privacy Sandbox aims to replace third-party cookies with a more privacy-conscious approach, allowing users to manage their interests and grouping them into ...

Posts from this author will be added to your daily email digest and your homepage feed. If Google sticks to its roadmap, by this time next year Chrome will no longer allow websites to use third-party ...

Even if you delete normal tracking cookies regularly to evade tracking by snooping sites and eager advertisers, little-known Flash cookies may be making an end run around your attempts to preserve ...

I remember being convinced a few years ago that Instagram was listening to my real-world conversations. I was at a bar with a friend who was recommending I check out Rumble boxing as a workout, and ...

Cookies are a convenient way to experience the parts of the internet you frequently visit. One can think of these non-edible artifacts as digital breadcrumbs for info you may not want to remember ...