At one point or another, your company will need to craft product listings — whether it’s for a menu, merchandise items or services. Since these product descriptions will be featured on your website, ...

With the holidays upon us, it's a good time for online stores to make sure their product descriptions are in shape. Here are a few tips and examples to help you spruce up your ecommerce copy.

“Describe your product. They’ll buy.”– that is about as likely as whistling and expecting a dinosaur to come out of the woods, longing for a pat on its head. Dinosaurs won’t come tumbling out, and ...

How seductive are your product descriptions? Does your product copy entice readers to click buy or try? Or do you simply describe your product and tell web visitors what it does? The secret to writing ...

When it comes to uploading product details to your site, it’s easy to simply copy and paste the manufacturer’s description to a page and hit publish. While making a habit of this will no doubt save ...

Depop is using generative artificial intelligence and image recognition technology to help sellers create product descriptions, the fashion resale platform announced on Sept. 12. Users can upload a ...

Product catalogs have been one of the major marketing tools since mail-order catalogs made their first appearances in the 1800s. There is no way to accurately estimate the dollar amount of goods ...

How ChatGPT and generative AI could radically change the way marketers produce product content from product information. How much time did it take to write descriptions for the 353 million products ...

About five years ago, Healthy Horizons faced a crisis of vocabulary. If a potential customer searched for the Bay Area company on social media or through search engines, it would not show up. Why?