The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

This week at Inspiration Station, we look at some of the best packaging design in the world originating from Asia-Pacific. The 14th annual Pentawards, the world’s leading awards for packaging design, ...

Packaging is no longer about wrapping products nicely. Your product packaging helps you enhance the brand’s visibility.

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...

As one of the fastest-growing, highly regulated industries in the country, the cannabis industry has been a potential goldmine for years. Brands have evolved from illicit-market-esque branding with ...