Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

LONDON--(BUSINESS WIRE)--Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its recent article on the benefits of propensity ...

The onset of the fourth Industrial Revolution, with its technological innovations and advancement, has forced industries and businesses to review and reinvent their processes to avoid becoming ...

“All users visiting independent.co.uk were allocated a score based on the APV model. This allowed us to segment the user base into three distinct groups; Fly-bys who made up 90%, Fans 9% and Super ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Vermut, vice president of marketing ...

After an insightful discussion with American Electric Power's Senior IT Architect Stephen Payne, I had the following conversation in October 2017 with Shane Forrestal, data scientist at American ...