Ash K Holm is a Who What Wear editor in residence, a celebrity makeup artist and educator, and the co-founder of the luxury medspa Dripology.

For green eyes, anything with a red or purple undertone is magic. Think plums, berries, and warm browns—they intensify the ...

With Valentine’s Day week upon us– whether you’re single or in a relationship– chances are you’ll be showing yourself some love with a bold beauty look. Wearing a red lip is an easy go-to when it ...

It’s a lot more flattering than it sounds. By Kristen Bateman Last month, in one of her ubiquitous bathroom selfies, Doja Cat lined her upper lids in a halo of rose-hued pigment, just below her ...

Is there any makeup look more timeless than a red lip? It's been a staple style for decades, with berry-red tones being super popular for a striking look year after year. But it can still feel a ...

New Year 2026 is just around the corner, bringing parties, countdowns, and endless photo ops. This blog captures the vibe of ...