Ash K Holm is a Who What Wear editor in residence, a celebrity makeup artist and educator, and the co-founder of the luxury medspa Dripology.

This holiday glam makeup tutorial features a bold red lip paired with a sultry smokey gold eye. Created in response to ...

New Year's Eve is one of the most celebratory nights of the year. So why not use it as an excuse to amp up the party makeup?

Is there any makeup look more timeless than a red lip? It's been a staple style for decades, with berry-red tones being super popular for a striking look year after year. But it can still feel a ...

For green eyes, anything with a red or purple undertone is magic. Think plums, berries, and warm browns—they intensify the ...

It’s a lot more flattering than it sounds. By Kristen Bateman Last month, in one of her ubiquitous bathroom selfies, Doja Cat lined her upper lids in a halo of rose-hued pigment, just below her ...

The makeup artists to the stars share their secrets to getting a festive red lip this holiday season Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since 2005 ...

How to rock the soft goth makeup trend, the moody glam you've seen on stars like Rosalía, Zoë Kravitz, Jenna Ortega, and more ...

Discover the top festive makeup trends for Christmas 2025, from glowing natural styles to bold, glamorous looks that will make your holiday season shine.

Red wine makeup is the fall makeup trend we’re excited to bring into the holiday season. With red hues reminiscent of your favorite vino, this look is all about channeling the sultry allure of sipping ...