Identifying and using reference groups in marketing are important because reference groups influence the attitudes, goals, aspirations, opinions, and information that determine customer standards and ...

Consumers are a tribal bunch, and the groups they choose to belong to are significant to how those consumers view themselves and live their lives. Much the way they pick like-minded friends, consumers ...

Harvard researcher Dr. David McClelland reveals that 99% of success is influenced by the company you keep, termed as 'reference group.' This group significantly impacts mindset, goals, opportunities, ...

Bakel Walden, Director of Development and Offering at Swiss EBU Member SSR SRG, has been appointed as the new Chair of the Eurovision Song Contest Reference Group. He takes over the role from ZDF’s Dr ...

Ana Maria Bordas, Director of Content Production at RTVE, has been elected as the new Chair of the Eurovision Song Contest Reference Group for a two-year term. She was elected to the role by an ...