You might be surprised to learn that most business leaders don't consider themselves "creative." They prefer to focus on the tangible and work with what's known and measurable. Creative professionals, ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Content creators have one of the most difficult jobs — capturing ...

Discover how repurposing saves on costs, boosts sustainability, and transforms digital content. Explore examples including packaging, pharmaceuticals, and electronics.

For content marketers, evergreen content is the gift that keeps on giving. Unlike timely, topical content that can have a big impact but then often loses traction after a period of time, evergreen ...

Creating content is not easy; it takes work and a lot of time. And if you’re not a full-time creator, you probably don’t have the time and resources to focus all your energy on content creation. So, ...

The portal aims to be a one-stop, online creative resource that agencies can use to market creative ideas that might have been left “on the shelf” because they have not been used by clients. The ...

Don't settle for tossing out or donating old stuff that isn't useful anymore. It's way more fun to give it a new life as something else. We have tons of great repurposing ideas for old junk. From that ...

You've already been turned onto the benefits of using cloth napkins over paper, but what do you do with the napkins that are no longer fit for service? Throwing them out feels, well, just not right.

Assistant Professor of Internal Medicine and Medicinal Chemistry, University of Michigan Discovering new ways to use existing drugs can come about intentionally or by chance. Sometimes physicians or ...

Drug repurposing has often been suggested as a key solution for developing more therapies for the estimated 6,000–8,000 rare diseases 1. This strategy can be attractive because of its potential to ...