Instead of B2B organizations putting all their information cards on the table for revenue planning, many company executives are opaque about the growth strategies, go-to-market approach and ...

“It’s a wonderful time to be a CMO in the B2B world,” suggested Margaret Molloy, in a recent Forbes article. The role is rapidly changing and those marketers who can lead the change are poised to have ...

Estimate demand function to understand initial product pricing vs. quantity. Use derivative for the revenue equation to find marginal revenue changes. Marginal revenue derivative is a tool to guide ...

Increased patient financial responsibility, difficult patient collections and value-based reimbursement models have presented significant financial challenges for hospitals and health care providers.

The collapse of the aviation and maritime sectors loom as President Bola Tinubu planned to strip key regulatory agencies of their revenue collection functions, thereby, threatening their operations ...