Rose Parade organizers are reaching for more audience via livestreaming. It’s working, they say

The Tournament of Roses first announced its official livestream in 2024. As the 2026 Rose Parade approaches, officials said ...
MyNewsLA.com on MSN

Rose Parade will stream live on 8 platforms

In addition to its usual nationwide television broadcast, the 137th Rose Parade on New Year’s Day will also be live-streamed ...
WSB-TV

Jonesboro High School band selected for Rose Parade, a first for the county

JONESBORO, Ga. — The Majestic Marching Cardinals of Jonesboro High School have been invited to perform in the prestigious 2027 Tournament of Roses Parade in Pasadena, California. This marks a historic ...