The trend comprises a series of self-care rituals that are said to improve mental health. Proponents say “Everything Showers” can aid stress management, improve mood, and lower anxiety. Experts say ...

If you’ve somehow ended up on #ShowerTok, you’re most definitely not the only one. There are over 4.9 billion views on the hashtag alone, hygiene influencers are officially a thing, “everything shower ...

While 10-step skin care routines have been substituted for pared-back skinimalism, TikTok is leading the charge on a new maximalist beauty practice: the everything shower. The process is peak ...

Over 40 and feeling like your skin is feeling drier and more sensitive than it used to be? Then it may be time to switch up your shower routine.

To receive the Vogue Business newsletter, sign up here. What’s in your “everything shower” routine? For TikTok creators, it’s the most intensive and multi-stepped shower of the week, with videos ...