An object's color appears differently under different lighting and against different backgrounds — for different viewers. But that doesn't mean colors are subjective. When you purchase through links ...

Introduction : Cloven tongues of fire -- Modern chromatics : Ogden Rood and the wrong-workings of the eye -- From chemistry to phanerochemistry : Charles Sanders Peirce and the semiotic of color -- ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

Is your green my green? Probably not. What appears as pure green to me is likely to look a bit yellowish or bluish to you. This is because visual systems vary from person to person. Moreover, an ...

Color plays an important part in a design. Colors evoke emotions, feelings, and ideas. Colors can also help strengthen a brand’s message and perception. Yet the power of colors is lost when a user can ...

This exhibit, put on by students and faculty from the Program of Color Science, features activities and demonstrations that introduce visitors to color science concepts in a fun and accessible way.

Speaking a language with different words for different color shades allows the brain to perceive those shades quicker than using a language with only one word for that color, according to new research ...

Rochester Institute of Technology color scientists know why the color of the dress that went viral has some people seeing blue/black and other seeing white/gold. “An aspect of color perception is ...