“E-A-T – expertise, authoritativeness, and trustworthiness – has become a buzzword,” said Dr. Marie Haynes, CEO of Marie Haynes Consulting Inc., in her presentation at SMX Advanced. “E-A-T is Google’s ...

Make it easier for your users to find you. Discover how query expansion and query scoping can help with this in-depth article. The right search query is a Goldilocks-style effort: Not too specific ...

Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility. Semantic HTML gives meaning and structure to web ...

Google has given its Web search engine an injection of semantic technology, as the search leader pushes into what many consider the future of search on the Internet. The new technology will allow ...