Amazon is testing a program where consumer product brands like Maybelline and Folgers pay to send free samples to Amazon customers based on data indicating what they may buy, according to a report ...

Why it matters: The Seattle-based e-commerce giant is betting that free samples will better convince shoppers to purchase products than ads on a website (and they're probably right). Amazon is ...

Free samples, from the little bits of brownies at a bakery checkout to the spritzes of perfume at the department store beauty counter, are time-tested ways to make customers feel happy (and possibly ...

Amazon’s latest advertising push should surprise and delight consumers, if it doesn’t terrify them first. Axios reported on Tuesday that the online retailer quietly kicked off a pilot program recently ...

Amazon recently sent me two free offers for various products, and after reading a recent report from a media outlet it got me thinking about this new way to use search and location data. It's not ...

It’s a known and perhaps depressing fact that Amazon knows a lot about us. The company’s many tentacles have become a ubiquitous part of our lives. And the Jeff Bezos-founded company is only trying to ...

Nutella, the brand of hazelnut spread marketed by confectionary giant Ferrero, helped people celebrate National Pancake Day on March 5 by letting them order free samples from the voice-powered Amazon ...

An Alexa customer uses Send Me a Sample to get free stuff sent to her in this viral PSA. Here’s what she says you can get. TikTok user @caseyyisfetchh posted a video in which she shows an interaction ...