Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Marketing plans set forth comprehensive strategies to develop products and services for specific market segments, inform customers about products and get products into customers hands. A marketing ...

If you have been in business or have worked for a major corporation for any period of time, you have heard the term "market share." While even mid- to low-level managers are familiar with the term and ...

A good marketing effort can yield all kinds of returns: More sales, more customers, more followers, more customer engagement, or maybe more employee engagement — which then translates to more customer ...

Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...