Lego's brand partnership with Shell is ill-judged, argues Katie Collins Greenpeace has created a parody video entitled Everything is NOT awesome as part of a campaign to bring to an end Lego's brand ...

Greenpeace’s long protest against Lego over its association with Shell seems like it’s finally paid off: Lego have announced that they do not intend to renew their agreement with the energy company ...

A Greenpeace film accusing Shell of operating recklessly in its oil exploration has contributed to the end of Lego’s co-branding relationship with Shell. WSJ’s Mark Kelly reports. STOCKHOLM—The Lego ...

In conjunction with the coolest F1 race of the year, the Singapore Grand Prix, Shell and Lego have teamed up with Ferrari to create a very cool sales promotion based on a tripartite brand alliance ...

STOCKHOLM (AFP) - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills.

After 50 years, LEGO will finally end its co-marketing campaign with Shell Oil. The move comes in the wake of a viral video from Greenpeace which brought attention to a branding effort that seeks to ...

A Greenpeace film accusing Shell of operating recklessly in its oil exploration has contributed to the end of Lego’s co-branding relationship with Shell. WSJ’s Mark Kelly reports.