Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...

The birth of subliminal advertising reads almost like a script from a television show. In this real-life story, the spotlight falls on James M. Vicary, an independent marketing researcher. On ...

I DIDN’T CHOOSE to write this column. It’s the product of careful conditioning by the neuroscientists at the Coca-Cola company whose latest ad campaign for Sprite has done something to my prefrontal ...

I DIDN’T CHOOSE to write this column. It’s the product of careful conditioning by the neuroscientists at the Coca-Cola company whose latest ad campaign for Sprite has done something to my prefrontal ...

They are relieved (and perhaps a little disappointed) when I tell them that I study the way people think. But quickly, they find other questions about thinking that have always puzzled them. One of ...

Subliminal advertising using scene from movie Picnic with actress Kim Novak.. Credit: Getty Images Creating the “perfect” ad copy is a daunting task. I have been writing Google Ads for decades and ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Afterimages are child’s play — literally. Every kid has done the neat trick of staring at something and then shutting his or her eyes to see a color-reversed version hovering in the mind’s eye. But it ...

LOS ANGELES — A throat lozenge company says the commercial it wants to run during NBC's Golden Globes broadcast Sunday is a goof on subliminal ads, but the network isn't buying it. According to Pine ...

It turns out that a hidden message in a KFC ad is too close to subliminal advertising for ABC. The network says it's following a longstanding policy and won't air the commercial with the message. ABC ...