You may have never heard of ASMR before, but you may have experienced it. It’s the tingling sensation on the back of your scalp or on your neck when you hear certain subtle sounds: Like a whisper, or ...

Autonomous Sensory Meridian Response – a tingling, pleasurable response to subtle, repetitive sights and sounds – has been something of an internet phenomenon for nearly a decade. It went mainstream ...

A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ad ...

Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S.M.R. Videos Give People ...

Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S.M.R. Videos Give People ...

If you have heard literal whispers around the internet, it’s probably ASMR. ASMR stands for autonomous sensory meridian response. Those who experience AMSR often describe the sensation as tingles that ...

Getting your Trinity Audio player ready... She whispers to you as she takes a pink cloth to your cheeks. The cloth touches the edges of the camera lens, and the mic picks up the soft brushing sound.

Odds are you already know Lush for its relaxing bath bombs, incredible lotions, and super innovative packaging. But the biggest fans found a whole new way to use the products. According to the brand, ...

I have seen the savior of print journalism, and it is ASMR videos. Hours into a days-long journey through the whispering, tapping, crinkling, crackling tingle-inducing caverns of YouTube’s ASMR ...

A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ad ...

This attempt at turtle ASMR features turtles eating watermelon, apples, bugs and carrots Kelli Bender is the Pets Editor at PEOPLE. She has been working at PEOPLE since 2013. Her work has previously ...