For small and midsized businesses, knowing where your money comes from is only half the battle. It’s also crucial to know that you’re spending money in the places most likely to produce a good return ...

You can track all of your social media traffic, and you can track it for free: all you need are Google Analytics and a little bit of UTM codes. It’s OK if you don’t know off the top of your head. (I ...

Tracking links from Facebook to your WordPress-powered business website or blog can help to measure the success of your social network marketing activity, including links to the site from your own ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. Social media marketers need to constantly test strategies if they ...

I sometimes feel like URL shorteners are some of the most understated tools in internet marketing, and there have been more than a few times that I wished I’d had someone share some advice on URL ...

Many influencers earn money when their followers buy products they recommend through a trackable link. Influencers receive a cut of every sale, typically between 1% and 20%. Insider is highlighting ...