In an arduous beauty market, packaging cannot merely be a container; it must give the customer a truly wonderful experience of the brand.

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...