The ability to visualize faces, objects, landscapes, or even scenes from the past exists on a spectrum. While some can picture the layout of a city in minute detail and mentally walk through it, ...

Recent studies have explored the dynamic interplay between ocular behaviour and the retrieval of visual memories. Notably, eye movements observed during mental imagery often reflect the patterns ...

NASHVILLE, Tenn.--Letting your imagination run away with you may actually influence how you see the world. New research from Vanderbilt University has found that mental imagery--what we see with the ...

Researchers have examined viewer responses to images of distressing and neutrally decorated masks and whether personal life history, particularly past experiences of trauma and difficulty, affected ...

The human visual system is a dominant part of the brain’s processes and navigation of the world. To better understand an aspect of this system, researchers from Drexel University’s College of Nursing ...

Visual imagery—the ability to mentally summon the image of a landscape, a person, or an object that is not directly observable—varies greatly in intensity from one individual to another. Some people ...

Although coldness often has a negative connotation, scientists have recently shown that cold imagery in visual ads can help convey an idea of "newness" in a marketed product. Credit: Taku Togawa from ...