Walmart claims its programmatic advertising platform and ads API are ready for primetime. On Friday, Walmart Media Group (WMG), the retail giant’s advertising arm, released a self-serve portal so ...

Walmart’s new in-store advertising initiatives are selling ad spots on screens and in the store’s audio feed. Walmart’s new in-store advertising initiatives are selling ad spots on screens and in the ...

Walmart Inc.’s WMT second-quarter fiscal 2026 results highlight the retailer’s evolving business model in the rapidly expanding digital advertisement space. Walmart Connect, the company's U.S. digital ...

Walmart is bringing something new to its already controversial self-checkout lanes. CNBC reported shoppers will soon see more third-party ads on screens in Walmart self-checkout lanes and TV aisles.

Walmart revealed plans to ramp up its advertising business and compete with ad giants like Amazon and Google. The retailer is rebranding its advertising business to Walmart Connect. It also plans to ...

Walmart has quietly run an advertising business for years. Now it's ramping up the business to rival Amazon. On October 14, Walmart announced that it was naming marketing exec Rich Lehrfeld to head ...

Walmart Inc. (NYSE: WMT) is quietly testing ads inside its new artificial intelligence shopping agent, Sparky — signaling a future where chatbot-powered recommendations become a major money-maker for ...

Walmart and Roku are piloting a new feature that aims to make shopping from TV ads more seamless, according to a press release. Roku viewers who are served Walmart ads via the streaming service can ...