Walmart’s new in-store advertising initiatives are selling ad spots on screens and in the store’s audio feed. Walmart’s new in-store advertising initiatives are selling ad spots on screens and in the ...

Walmart and Roku are piloting a new feature that aims to make shopping from TV ads more seamless, according to a press release. Roku viewers who are served Walmart ads via the streaming service can ...

Walmart revealed plans to ramp up its advertising business and compete with ad giants like Amazon and Google. The retailer is rebranding its advertising business to Walmart Connect. It also plans to ...

Walmart outlined plans to grow its Walmart Connect advertising platform this year, including through a focus on premium ad experiences, in a company blog post. The big-box store said it will begin ...

Walmart now lets advertisers show ads to people who have looked at specific products online. Advertisers will be able to target people based on what they previously bought and might buy in the future.

Roku has teamed up with Walmart to serve a new kind of advertisement that will let you shop straight from your TV. Unlike typical TV ads that only showcase a specific service or product, these ...

NEW YORK & BENTONVILLE, Ark.—As advertisers put more pressure on media companies to show that ads can have a profitable impact on sales, NBCUniversal and Walmart have announced that they will be ...