Machine perception is the capability of a computer to take in and process sensory information in a way that’s similar to how humans perceive the world. It may rely on sensors that mimic common human ...

It’s frustrating to leave a conversation feeling completely misunderstood. You might have even thought you were crystal clear, yet the message didn’t land the way you expected. This happens all the ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Has a wing ever come off a jet airliner? Do planes really fall out of the sky? No. Does that put the matter to rest? Not for everyone. Though wishing cannot make something true, a certain form of ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...